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Rèsumè

Work
Experience

2021 - Present

Senior Director, Head of Client Marketing

Hinge Health | San Francisco, CA

Responsible for strategy, integrated programs and enablement.

  • Stood up Customer Marketing function and increased team confidence in value-pitches by >40% in the first quarter.

  • Lead GTM product launches, omni-channel campaigns and engagement initiatives; which to-date enabled 99% retention and 100% product adoption.

  • Oversaw development and launch of advocacy program, resulting in securing 50% of top 25 accounts and Q/Q increases of 25% new logos and 30% new referenceable clients.

  • Spearheaded response plan for clients, members and communities impacted by natural disasters.

  • Manage team to be best-in-class agile marketers.

    Prior role:

  • Led Enterprise & Product Marketing, responsible for messaging & insights, creating demand and accelerating pipeline velocity.

  • Oversaw ABM program and increased win-rate by 10% and TOF-MOF velocity by 50%.

  • Won "big bets" hackathon challenge with campaign concept to extend brand and drive growth.

2019-2020

Senior Director, Head of Product Marketing

Businessolver, Inc. | Des Moines, IA

Led Product Marketing, strategy and initiatives to increase adoption, activation and engagement.

  • Drove 300% growth and 95% retention through targeted omni-channel campaigns.

  • Grew participant base by 130% with in-house built API-enabled consumer accounts platform.

  • Increased product adoption and engagement across portfolio by up to 200%.

2015-2019

Senior Director of Marketing, Benefits Delivery & Administration

Willis Towers Watson | Radnor, PA

Member of Marketing and Segment leadership teams, responsible for group, individual and accounts solutions.

  • Led integration and GTM strategy following three acquisitions.

  • Pioneered new brand identify and messaging frame

2003-2015

Director, Head of Marketing Public & Labor

Aetna, Inc. | Blue Bell, PA

Led expatriate and global marketing programs and GTM rollout for rebrand.

  • Selected as Aetna's first B2B brand integration lead responsible for driving brand and messaging consistency across the company.

  • Developed prospect prioritization framework and tool, enabling higher-quality RFPs and 90% improved productivity.

Skills
& Expertise

Strategy & GTM

Messaging

Storytelling

Brand Building

Visionary Thinking

Leadership 

Education

2003

Master of Business Administration: Marketing

Wilkes University | PA

1999

Bachelor of Science: Marketing

Pennsylvania State University | PA

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