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Hinge Health  
Women’s Pelvic Health
Product Launch

Strengths flexed: Commercialization 

Background

1 in 4 women have a pelvic floor disorder and have struggled to get the care they need. The Hinge Health Women's Pelvic Health pathway solves for the stigma around these disorders and knocks down barriers to care. Driving awareness and adoption to our clients was a key retention strategy and demonstrated increasing program value.

My Approach

  1. Create a clear, compelling value proposition and prioritize this product to our clients so that it stands out among all the noise

  2. Educate Client Success Team through focused training and mock-meetings and provide a playbook with supporting enablement assets to drive awareness and adoption 

  3. Leading with “Women’s pelvic health is too big to ignore”, run an omni-channel campaign including 1:1 outreach, webinars, product & thought leadership assets, demo experience and ROI-modeling

  4. Engage channel partners and provide robust enablement toolkits for outreach

100%

product adoption achieved

.

53%

product webinar show-rate

set compared to 30% average

10%

increase in net new win-rate

with client referrals and references

Screen Shot 2023-08-11 at 1.37.35 PM.png

Impact

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